By Lucy LaFramboise, Environment North board member
First published in the Chronicle Journal April 22, 2017.
Something to Think About
“How is it possible, when presented with overwhelming evidence, even the evidence of our own eyes, that we can deliberately ignore something – while being entirely aware that this is what we are doing?”
George Marshall, an environmentalist and leading expert in climate change communications explores this in his book Don’t Even Think About It, Why Our Brains Are Wired To Ignore Climate Change. For this book he has interviewed people as diverse as Nobel Prize winning psychologists, scientists and Tea Party members.
Marshall says that we engage with the world on both a rational and emotional basis. The rational part of us hears the facts and theories but they don’t always engage us enough to act. Climate scientists are perplexed by this so they double down and show more facts. However, it is the emotional part of us that spurs us to action but our emotional brains are not effectively engaged to deal with climate change. To counter this scientists need to get the facts out in a more user friendly way and become more personable themselves.