9 Best Places To Buy A Mattress In Toronto 2021 – Review & Guide

9 Best Places To Buy A Mattress In Toronto - Review & Guide

More and more, people are realizing the value of a good night’s sleep. Sleep affects every aspect of your mental and physical health, including your stress level, metabolism, and even brain function. That is why it is so important to ensure that you invest in the best possible mattress, so you can get the best possible sleep. With so many people now spending more money on their sleep than ever, the mattress industry has changed dramatically in the last five years. It used to be dominated by brick and mortar stores that demanded a significant investment in time and money from consumers. However, consumers have changed.

While brick and mortar still thrives, many Torontonians have shifted towards shopping for mattresses online by buying a bed in a box mattress. This has not only given birth to a new way of buying mattresses but a new style of mattress as well. If you live in Toronto, that means you have more options than ever about where to buy the best mattress for your needs.

30-Second Review

After extensive research, we believe the best place to buy a mattress in Toronto is at GoodMorning.com. Although the store is completely online and does not allow you to physically see the mattress before purchasing it, GoodMorning.com gives you 120-nights to try any of their bed in a box mattresses. If you do not like it, they will come to pick it up free of charge. While GoodMorning.com may not have a storefront, they are 100% Canadian, so buying from them means you are supporting local businesses. They offer a range of different mattresses under a number of different brand names including Douglas, Novosbed, Logan & Cove, Recore and Brunswick.

1. GoodMorning.com (Best Overall)
2. Endy
3. Sleep Country
4. The Brick
5. National Mattress Outlet Plus+
6. Mattress Mall
7. Sleep Factory
8. Mattressville
9. EcoExistence

Best Places To Buy A Mattress Toronto 2021 Reviewed

1. GoodMorning.com


One of the first retailers to disrupt the mattress industry, GoodMorning.com is 100% Canadian owned and operated. It was founded in 2009 by founders who noticed that mattresses were unnecessarily overpriced because of the number of distribution channels between the manufacturer and the consumer. They made it their mission to streamline and simplify the mattress-buying process for Canadians, so they created one of the first bed in a box mattresses in Canada.

While GoodMorning.com’s collection began with the Novosbed mattress, their collection has since expanded to many other mattresses. All of these bed in a box mattress brands vary in price, purpose, and materials. They have also expanded past mattresses into adjustable beds and memory foam pillows.

GoodMorning.com offers a lot of great perks like a 15-year warranty and free shipping. This comes especially in handy if you live in downtown Toronto or do not have access to a car. However, one of their more appealing benefits is their 120-night free trial. GoodMorning.com lets their customers try out their beds for a full 120-nights to make sure it is right for them, and if it is not, they will come to pick it up free of charge.

In addition to making their mattresses right here in Canada, GoodMorning.com also helps out the community by donating mattresses and using eco-conscious materials. If you are looking to buy a mattress that is inexpensive, comfortable, and sold by a purpose-driven company, GoodMorning.com might be your best bet.

Here are some of the mattresses that GoodMorning.com offers:

Douglas Mattress

The Douglas Memory Foam Mattress

While the Douglas Mattress is one of GoodMorning.com’s newest products, it quickly became one of their most popular as a lightweight, cooling gel foam mattress with medium firmness. Whether you sleep on your back, side, or stomach, the Douglas Mattress offers a well-balanced composition using four separate layers. It is perfect for those who find themselves getting too hot during the night as it’s made with gel foam that retains minimal heat.

The Douglas Mattress is also an eco-conscious option. Because of its lightweight design, it requires much fewer materials to manufacture than most mattresses and requires less fuel to ship. It is also composed of eco-conscious materials.

Novosbed Mattress

The Novosbed Memory Foam Mattress

Formally GoodMorning.com’s flagship product, the Novosbed Mattress is considered one of their more premium offerings. However, relative to competitors, it offers great value. The Novosbed comes in all sizes and in three different firmness options depending on your preference: soft, medium, and firm. Made with high-density memory foam, it is built for maximum comfort and longevity, so you can enjoy the mattress like it is new for years to come.

If you sleep with a significant other, or your pets, the Novosbed is a great option because it does not transfer motion. After 30 days of your 120-night trial period, you are also able to adjust the firmness of your mattress to your preference free of charge with a Comfort+ kit in case the mattress is too soft or too firm. This is perfect for anyone who is picky about the firmness of their mattress.

Logan & Cove Mattress

Logan & Cove Luxury Hybrid Pillow-Top Mattress

The Logan & Cove Mattress is a luxury hybrid mattress, meaning it combines foam and coil technology. It is built with six layers of top-quality Canadian materials including a coil foundation to limit motion transfer, layers of various foam technology for support, and a silk-blend layer that helps regulate temperature. A unique characteristic of the Logan & Cove Mattress is its top moisture-wicking layer that ensures the mattress stays clean for a long time.

The Logan & Cove mattress comes in two firmness options, one they call “Medium Plush” and the other called “Luxury Firm,” however the Luxury Firm option appears to be the more popular choice. Reviews for this mattress are mostly positive, with some noting that it requires an adjustment period to truly work it in.

Recore Mattress

Recore Latex Foam Mattress

A performance mattress designed for maximum recovery, the Recore Mattress is the perfect option for active people. It is built with three layers that have been proven to help with spinal alignment while easing pressure on muscles and joints. With a graphite latex layer that offers a cooler sleep and a foam layer that isolates motion, the Recore is the mattress for someone who needs eight hours of deep and uninterrupted sleep.

The Recore Mattress is available in only one firmness which is somewhere between soft and medium. However, this firmness is scientifically optimal for those who are regularly active.

Brunswick Mattress

Brunswick Spring Mattress

The Brunswick Mattress is a hybrid spring and foam mattress that is perfect for people who are more comfortable with traditional mattresses, but want to explore the advantages of foam. Its 5-layer design delivers a medium-firm feel that gives you advanced lumbar support by distributing springs differently throughout the mattress to support the different parts of your body.

With a height of 12 inches, it will also stand a little bit higher than other GoodMorning.com mattresses. It also has a relatively lower price if you are looking for something inexpensive. While overall popular, some buyers have remarked that it is more on the firm side of medium-firm at first.

2. Endy


Similar to GoodMorning.com, Endy is a bed in a box e-commerce store that helped revolutionize the sleep industry in Canada. Since forming in 2015, and scoring a deal on Dragon’s Den in 2017, Endy has become one of the leading mattress retailers in Canada. In 2019, they were sold to Sleep Country but retained the Endy brand without any change to the product or operation.

Endy offers only one mattress option. However, unlike some of its competitors, they also sell a host of other sleep-related items including duvets, weighted blankets, pillows, bed frames, and sheets. If you are looking to reimagine your entire sleep situation, Endy is a one-stop-shop for everything you need for a better night’s rest.

What also makes Endy unique amongst other e-commerce mattress retailers is that you can actually experience the mattress before you buy it. Endy has a partnership with Urban Barn and many other household retailers across Canada where you can see and feel it for yourself.

This includes Toronto Urban Barn locations on Queen St. West, King St. East, in Etobicoke and Richmond Hill, as well as independent retailers like Urban Mode, Made by Madrigal, and Wazo Toronto. Just note you cannot actually purchase the mattress at these locations, you must buy it online only.

When you buy from Endy, they offer perks like a 100-night no-risk trial period, a 10-year warranty, and free shipping.

The Endy Mattress

The Endy Memory Foam Mattress

The Endy Mattress is Endy’s flagship product and only medium-firm mattress. Available in all common sizes starting at $675, the Endy Mattress is comparable in size and quality to its competitors. It is designed with what Endy calls “open-air cell foam,” which keeps the mattress lightweight, perfectly firm, and free of pressure points on your muscles and joints.

Endy also prides itself on retaining a consistently cool temperature throughout all seasons, making it perfect for the variable Canadian climate. The mattress also absorbs shock and minimizes motion for those who share a bed.

3. Sleep Country

Since opening in the mid-1990s, Sleep Country has been one of the best places to buy a mattress in Toronto as a brick and mortar option. If you have never seen a sign or heard the name, you have at least heard the catchy jingle on the radio: “Why buy a mattress anywhere else?” Sleep Country is a public company that owns and operates over 260 locations across the country. With many of those locations scattered throughout Toronto’s neighbourhoods, a Sleep Country showroom is never hard to find if you are on the lookout to buy a mattress in Toronto.

Sleep Country is more traditional than some of the e-commerce mattress companies that have popped up over the last decade. While they do offer some modernized services like online shopping and free delivery, Sleep Country runs most of their business out of their brick and mortar showrooms.

What this means is you can really experience all of their mattresses firsthand before buying. You also have the advantage of a knowledgeable salesperson who can help you find what you are looking for. Although the traditional retail experience is not for everyone, some still prefer to consult with experts and physically see the selection.

Seeing the selection in person is particularly important with Sleep Country because of how extensive their catalogue is. Sleep Country sells mattresses from sleep industry leaders like Sealy, Simmons, Serta, Tempur-Pedic, and many more. If you like selection or are looking for something very specific, Sleep Country might be your best bet for finding the perfect mattress for you.

4. The Brick

While The Brick does not only sell mattresses, they are one of the biggest big-box furniture retailers in Canada and offer an extensive selection. The Brick has many locations across the GTA, but only a few within the actual city of Toronto. If you have moved recently or are moving soon and need more than just a mattress, The Brick is a great one-stop-shop for all of your home furnishing needs.

If all you need is a mattress, The Brick also has locations that exclusively sell mattresses. You can find these locations in Leslieville, Etobicoke, and near Yorkdale. The Brick is owned by furniture giant Leon’s, so they sell most traditional mattress brands.

There are many benefits to shopping for your mattress at The Brick, including its flexible payment options. Because of their size, they are able to offer low-interest or 0% purchase financing, and sometimes even delay payments up to a year. If getting a new mattress is a must but you are working with a restrictive budget, The Brick might be the way to go.

The Brick also has an easy return and exchange program, as well as offering additional protection plans and warranties on their mattresses.

The only drawback to shopping at the Brick is its immense size. If you get overwhelmed by lots of choice and are not looking for a big box retail experience, you might want to shop for your new mattress elsewhere.

5. National Mattress Outlet Plus+

In today’s day and age, National Mattress Outlet Plus+ is one of the few retailers that calls itself an outlet but actually operates as an outlet. That means they do not offer some of the advantages of typical retail stores like a convenient location, commissioned sales staff, or interior decor. Instead, they have opted to deliver a no-frills experience that ends up saving customers money.

What that means is that none of their locations are located in Toronto, or near neighbourhoods that someone would typically shop in. Their 3 locations are mostly in industrial areas including Markham, the Meadowvale neighbourhood of Mississauga, and near the airport. However, what you lose in convenience, you gain in savings. National Mattress offers a price guarantee that ensures you are getting the best deal.

While National Mattress does not have a stylized showroom with made-up beds, most of the mattresses they sell are on display for customers to try for themselves. Their staff is not on commission, so if you do not like getting pushed around by aggressive salespeople, this might be the place for you.

National Mattress also has a flyer with great discounts, as well as frequent sales events. If you are open-minded about what mattress to buy, it might serve you to wait for the best deal at National to pop up. However, if you do not have a car or have trouble getting around, it might be better to shop somewhere more central.

6. Mattress Mall

If you are looking to support local businesses while shopping around for your mattress, look no further than Mattress Mall. Mattress Mall has been family-owned since opening in 1990 and has strived to retain a warm and helpful environment in its stores.

Mattress Mall has two locations; one in Scarborough, and one in Richmond Hill. If you live in downtown Toronto, these locations might not be the most convenient. However, if you are looking for an extensive selection of the world’s best mattress brands, it is worth the drive outside of the city.

What makes Mattress Mall unique is that it does not just sell mattresses. They also have bedroom sets, daybeds, bunk beds, futons, and many bed-related accessories. For those looking to furnish an entire home, or purchase mattresses specific to the needs of each of your family members, Mattress Mall can help you make the right choice.

Mattress Mall offers perks like express delivery and manufacturer warranties. They also sell mattresses wholesale to establishments like retirement homes and hotels, and this sales volume is what allows them to offer some of the best prices in the city. If you are looking for the best possible price, they also have weekly promotions that offer significant savings on top mattresses.

7. Sleep Factory

The Sleep Factory has been serving Southern Ontario since 1978 and has 8 locations, most of which within the GTA. With an impressive selection and friendly sales staff, Sleep Factory is a great place to look for a new mattress if you live in Scarborough, Mississauga, Brampton, or Woodbridge. However, while there is one location within the actual City of Toronto on Orfus Road, Sleep Factory might not be the best option for those living Downtown.

If you have an unusually shaped bedroom or have very specific preferences for your sleeping arrangements, Sleep Factory offers a custom bed service that will build you a bed to your specifications. All you have to do is select a headboard and bed style, then choose your colour and fabric. Their service is a perfect option if you own a custom-sized mattress, or you are building a bed for an RV or trailer.

While Sleep Factory has gained fame in GTA for its great selection and customer service, its return period of 60 days falls well below some of its competitors. If you are someone who needs more than a few weeks to really make sure a mattress is for you, then you might want to move on.

8. Mattressville

Mattressville is an outlet-style mattress retailer that keeps prices low by keeping their overhead low. With only one showroom in Mississauga, it might not be the most convenient for everyone in Toronto. However, by not having to pay for prime real estate, they are able to offer great prices on some of the best mattress brands in the world like Sealy, Beautyrest, and Sterns & Foster.

If you do not mind shopping online but want to support local businesses, Mattressville offers all of their products online and delivers across the GTA. If you are willing to make the trip to their showroom in Mississauga, you will see what sets Mattressville apart. They have a knowledgeable, well-trained staff that are not on commission, so you will not feel pressured to buy anything on the spot. They also offer weekly deals that could allow you to save up to 80% on top mattress brands.

One unique benefit of shopping at Mattressville is their referral program. When you buy a mattress, you are given a unique code that you can share with friends and family. If anyone uses your code, you will be able to redeem discounts, credit to the store, or even cash.

If you live within the City of Toronto, Mattressville might be a little out of the way. But if you are a true bargain hunter, visiting their showroom might get you a good deal.

9. EcoExistence

Most people look for the best price, the best quality, or the best design when purchasing a mattress. But if making an environmentally responsible choice is the number one criteria for your new mattress, check out EcoExistence. Located on St. Clair St. W, EcoExistence only has one location. However, if you are looking to outfit your home with eco-friendly furniture that is functional and looks great, EcoExistence is a great place to do your shopping.

EcoExistence does not just offer mattresses. They also offer a host of other sleep-related items as well, including pillows, duvets, blankets and more. One drawback to shopping here is that they do not sell any of their products online, so you will have to visit their store to make a purchase. Their mattress selection is also very limited.

Aside from that, EcoExistence is a small local business driven by an important mission. If supporting small businesses and helping the environment is important to you, then EcoExistence might be the best place to purchase your mattress.


Buying a mattress in Toronto is a big investment, and making the wrong choice can cost you a lot of time and money. Luckily, between the many brick and mortar stores in Toronto and online options at your disposal, you have plenty of options from which to make an educated choice. We hope this article has helped you, even slightly, on the best places to buy a mattress in Toronto!

Jane has over 13 years of sales and management experience in the retail industry. In her spare time, she loves to read, write and bake new recipes.
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